SPECIALIZING FROM THE START OR SPECIALISING ON THE WAY?|SPECIALIZING FROM THE START OR SPECIALISING ON THE WAY?
Creators are often confused about choosing a specific niche and specializing in that particular niche.
Due to the variety of niches available, a creator might feel like they are limiting themselves or leaving an audience segment unattended to. This struggle persists for many creators.
Niche, in simple terms, means specialization.
For example, if as a writer you decide to specialize in copywriting, you have successfully settled for a niche.
The fun part is, niches are not limited to some creative fields alone. These niches are also often interrelated so one's experiences are not limited.
Therefore, specializing from the start is a great choice as it helps you narrow your focus and enables you to always put your best foot forward.
While you can also decide to create generally at the beginning of your journey and specialize along the way, specializing from the start sets you apart as an expert early and communicates your unique value quicker.
In this article, we will be weighing both decisions to either specialize from the start or on the way.
Let's get into it.
Benefits of Specializing From The Start.
1) You Can Become An Expert In Your Niche:
When you constantly practise the same thing over and over again, there is a high chance that you become very knowledgeable and skilled in that thing.
Specializing in a niche early helps you narrow your focus and direct all of your energy towards mastering that niche. This in turn keeps you excited and helps you scale faster.
2) It Helps You Serve An Ideal Audience:
Specializing from the start allows you reach people with a clear message. The kind of content you consistently put out allows for those who resonate with your work to find you and stay with you (on the medium with which you share your work) as your community.
3) It Aids Your Website:
It is common among people not to go past the first results on the Search Engine Result Page(SERP). This means that if people search for things related to your niche, it would be easy to find your page than generalising your niche which would lead to getting lost amongst other creators.
4) It Encourages Collaboration:
The creative world is saturated and competitive but specialising in a niche would bring growth to your business through cross-niche collaborations and support.
For example, if you are a video content creator for weddings, you can have a collaboration with a video content creator who specializes in relationship advice. Specializing makes you a priority contact in your chosen niche.
5) It Increases Your Focus:
Specializing saves you from overworking and getting exhausted from pouring your energy into different things.
Generalising divides your focus as you try so hard to bring up ideas or strategies for all the niches you're involved.
This could lead to burnout.
6) It Increases Your Income:
Your speciality would create more opportunities for you and this leads to better income as you are able to charge premium based on your skill level.
The benefit of generalizing is it allows you to explore other niches and have knowledge about them.
Written by ZAINAB OLUWABUKOLA OLANREWAJU
LinkedIn: Zainab Oluwabukola Olanrewaju.
Facebook: Zaynab Oluwabukola Olanrewaju.